Privacy notice

Who is responsible for your information

Stay Advisory Ltd is the controller of personal information collected directly through this website and through our own sales and business activities.

Stay Advisory Ltd
Registered in England and Wales
Company number: 17439472
Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF
Privacy contact: hello@stayadvisory.co.uk

Information we collect

Depending on how you interact with Stay Advisory, we may collect:

• your name;
• email address and other contact details;
• company or organisation name;
• job title or role;
• information about your short-term-rental business or portfolio;
• information you provide through an enquiry or application form;
• information you provide when booking a call;
• correspondence and records of our communications with you;
• information required to prepare, manage and deliver an engagement;
• billing, transaction and business-administration information; and
• limited technical and usage information relating to your use of this website.

If you choose to accept analytics cookies, we may also collect information about how you use the website, including page visits and interactions with links and website features.

We generally obtain this information directly from you. We may also receive business contact information from a colleague or organisation you work with, from a client where this is necessary for an engagement, or from publicly available professional or business sources where appropriate.

How and why we use your information

We use personal information where necessary to:

• respond to enquiries and assess whether Stay Advisory may be able to help;
• arrange and manage calls or meetings;
• prepare proposals, scopes of work and agreements;
• enter into and perform contracts;
• deliver agreed advisory and consultancy services;
• communicate with clients and prospective clients;
• administer payments, accounting and business records;
• maintain appropriate records of our work;
• operate, secure and improve our website and business systems;
• understand website usage where you have consented to analytics; and
• comply with legal, regulatory, accounting and tax obligations.

Our lawful bases

Under UK data protection law, we need a lawful basis for using personal information.

Depending on the purpose, we may rely on:

Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legitimate interests – where processing is reasonably necessary to operate and protect Stay Advisory, manage business relationships, respond to business enquiries, maintain appropriate records and improve our services, provided those interests are not overridden by your rights and interests.

Legal obligation – where we need to process or retain information to comply with a legal requirement.

Consent – where we ask for your consent, including for optional website analytics. You may withdraw consent at any time.

Client and guest information

Some Stay Advisory engagements may involve analysing information supplied by a client about its properties, bookings, customers or guests.

Where a client supplies personal information for an engagement, our respective data-protection roles and responsibilities will depend on the circumstances and the agreed service. Where Stay Advisory processes personal information on a client's behalf, appropriate contractual data-processing terms will apply.

We aim to minimise the personal information required for our work and may request anonymised or pseudonymised information where identifiable information is not necessary.

Please do not submit guest names, access codes, payment-card information, reservation exports, property-security information or other sensitive client or guest information through the website enquiry form. Appropriate arrangements for transferring engagement data will be agreed separately where required.

Who we share information with

We use trusted service providers to operate the website and business. Depending on how you interact with us, these may include providers of:

• website hosting and infrastructure;
• enquiry and form processing;
• email and communications;
• appointment scheduling;
• website analytics;
• banking, payment and accounting services; and
• secure business and document-management services.

Current website services include Formspree for enquiry-form submissions, Google Analytics for optional website analytics, Calendly for call scheduling, and OpenAI Sites and Cloudflare in connection with website hosting and delivery.

We may also disclose information to professional advisers, regulators, public authorities or other parties where reasonably necessary or legally required.

We do not sell your personal information.

International processing

Some of the technology and service providers we use may process personal information outside the UK or use organisations located in other countries.

Where UK data-protection law treats this as a restricted international transfer, we require an appropriate mechanism or safeguard to be available, such as applicable UK adequacy regulations or appropriate contractual safeguards.

Further information about relevant safeguards can be requested by contacting hello@stayadvisory.co.uk.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting, contractual or dispute-resolution requirements.

As a general approach:

• enquiry and prospective-client information is reviewed periodically and deleted when it is no longer reasonably required for the business relationship or follow-up;
• information relating to completed client engagements is retained for an appropriate period after the engagement where necessary for business, contractual, legal or professional purposes;
• accounting, transaction and company records are retained for the periods required by applicable law; and
• analytics information is retained in accordance with the settings and retention controls applied to the analytics service.

We may retain information for longer where reasonably necessary to establish, exercise or defend legal claims or where we are required to do so by law.

When information is no longer required, we will delete it or anonymise it where reasonably practicable.

Your data-protection rights

Depending on the circumstances and the lawful basis we rely on, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict how we use your information;
• object to our use of your information;
• ask for certain information to be transferred to you or another organisation; and
• withdraw your consent where we rely on consent.

These rights are subject to applicable legal conditions and exemptions.

You have the right to object to processing based on legitimate interests.

If you wish to exercise a data-protection right, contact hello@stayadvisory.co.uk.

Complaints

If you have concerns about how Stay Advisory uses your personal information, please contact us first at hello@stayadvisory.co.uk so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113

Cookies and analytics

This website uses technologies necessary for the website to operate.

Google Analytics is optional and remains disabled unless you choose “Accept analytics”.

If you accept analytics, it helps Stay Advisory understand website usage and interactions, such as visits to pages and interactions with booking, package, contact, social and event links.

Advertising personalisation and Google Signals are disabled.

You can withdraw or change your analytics choice at any time using “Cookie settings” in the website footer.

See how Google uses information from sites that use its services.

Changes to this notice

We may update this privacy notice when our services, systems or use of personal information change. The latest version will be published on this page with its updated date.