I genuinely enjoy getting under the skin of an STR business.

I founded Stay Advisory because I kept seeing practical problems that better questions, stronger evidence and thoughtful implementation could solve.

My experience covers pricing, margin, guest behaviour, listings, operational systems, platform relationships, performance analysis and practical automation. I am most interested in the gap between what a dashboard says and what is actually happening across a live portfolio.

Give me a strange booking pattern, a property that behaves differently from the rest or a process everyone accepts as normal, and I will want to understand why.

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Why Stay Advisory exists

There is plenty of STR advice. Working out what holds up in a real business is harder.

I have seen good operators surrounded by dashboards, software and opinions while the useful answer remains buried across several systems. That is the gap I want Stay Advisory to help close.

I am careful with confident recommendations. I want enough evidence to support them. When the answer is unclear, I am happy to test an idea in a controlled way, watch what happens and improve the strategy from there.

My history of working strategies comes from real portfolios, honest measurement and a willingness to change my mind when the data says I should.

Evidence with context

Numbers need a definition, a period, a source and an honest account of what influenced them.

Ideas worth testing

When the answer is uncertain, I would rather set up a controlled, measurable trial than pretend to know.

Systems that keep working

The best improvement is one a team can repeat, review and refine without relying on heroics.

External recognition

Sharing what I have learned with the wider STR industry.

I have been invited to speak about revenue insight, listing performance and practical, data-led operations at industry events and in media.

See talks and appearances