Ways to work together

Where would you like me to start looking?

Stay Advisory has two core packages. The Opportunity Audit looks across the business to find where attention will make the biggest difference. The Guest Intelligence Review goes deeper into selected properties and the people booking them.

Opportunity Audit Guest Intelligence

Quick comparison

Two different questions, both grounded in your own business.

Look across the business

Opportunity Audit

You know things could be working better and want an independent view of where the most important opportunities and constraints sit.

See the full audit

Look closely at selected properties

Guest Intelligence Review

You want to understand who is booking particular properties, why they choose them and what that should change.

See the full review

Opportunity Audit

Where is your business leaving opportunity on the table?

This is the wider investigation. I look across the commercial and operational story of the business, trace the connections between different areas and show you what I think deserves attention first.

What I will look at

Revenue and margin
Direct bookings and guest value
Listings and distribution
Guest journey
Operations and risk
Technology and cost

Each audit is scoped around the business and the questions that need answering. Smaller portfolios are welcome, and a focused piece of work can be agreed where a full audit is not the right starting point.

What you receive

Executive opportunity brief
Prioritised opportunity register
90-day action plan
Management presentation
Measurement framework
90-minute findings session
One 30-day progress review

Tell me what is happening in the business and I will explain the scope and fee before any work begins.

Talk through the audit

Guest Intelligence Review

You know how your properties perform. Do you know who is actually booking them?

This review starts with the properties you want answers about. I bring together the guest and booking information already spread across your systems, then work through who stays, why they book, what they value, where expectations differ from reality and which patterns deserve action.

GuestReasonBehaviourExpectationFrictionOpportunity

The evidence we can use

We will agree the useful sources together. Every source below is optional and depends on what you have available.

PMS booking data
Pre-arrival information and reasons for travel
Reviews and guest communications
Complaints and support interactions
Length of stay and booking lead time
Party composition and booking channel
Direct and repeat booking behaviour
ChargeAutomation or comparable data
Other relevant information you already hold

What I am looking for

I separate repeated patterns from isolated complaints, then connect the useful findings to the properties and decisions they affect.

Things guests repeatedly value
Questions that keep appearing
Expectation mismatches
Property or product problems
Operational or process failures
Commercial opportunities worth exploring

Guest Intelligence Profile

An evidence-backed view of the meaningful guest groups using the selected properties, including their behaviour, needs, reasons for booking and recurring friction.

Property Opportunity Matrix

Important findings connected to the properties affected, the evidence behind them, their implications and their priority.

Prioritised Recommendations

Clear decisions to consider across the property, amenities, listing, communication, operation and commercial strategy.

Representative Listing Optimisation

Where appropriate, I will fully optimise up to three representative listings or property types using what the review has uncovered. Portfolio-wide listing work can be scoped separately.

A clear scope from the start

The review includes the agreed analysis, findings, recommendations and client-specific deliverables. It does not automatically include portfolio-wide listing rewrites, ongoing revenue management, guest messaging, PMS administration or implementation of every recommendation. Any additional implementation work is agreed separately.

Stay Advisory’s internal methods, prompts, scoring logic and reusable tools remain proprietary unless an engagement explicitly says otherwise.

Have a group of properties you want to understand properly? Tell me what has been bothering you and we will work out a sensible starting point.

Talk through Guest Intelligence

Focused and bespoke work

Not every useful question fits neatly into a package.

These are the main ways I work with STR businesses, but they are not the only possible starting points. If there’s something specific you’re trying to understand, improve or get right, let’s talk about it.

I’ll understand the problem first, then explain what a sensible scope and fee could look like.

Talk through the problem

Which is right for me?

Start with the question you are trying to answer.

The Opportunity Audit may suit you if...

You know the business could be working better, though the biggest opportunities are still unclear. Several areas feel connected and you want someone independent to look across the operation and help you prioritise.

Guest Intelligence may suit you if...

Particular properties need a closer look, performance varies across the portfolio, or the same guest questions and complaints keep appearing. You have plenty of information but want more useful answers from it.

Still not sure? That is completely fine. Tell me what is going on and we can work out whether either review makes sense.

Let’s talk it through

Unsure where your problem fits?

Book a call and tell me what is happening. If I do not think either review is the right answer, I will tell you.

Book a call