Where is your business leaving opportunity on the table?
This is the wider investigation. I look across the commercial and operational story of the business, trace the connections between different areas and show you what I think deserves attention first.
Best for A business-wide view when several connected areas need attention.
What I will look at
Revenue and margin
Direct bookings and guest value
Listings and distribution
Guest journey
Operations and risk
Technology and cost
Each audit is scoped around the business and the questions that need answering. Smaller portfolios are welcome, and a focused piece of work can be agreed where a full audit is not the right starting point.
What you receive
Executive opportunity brief
Prioritised opportunity register
90-day action plan
Management presentation
Measurement framework
90-minute findings session
One 30-day progress review
Delivery approach Scope is agreed first, followed by investigation, written findings and a 90-minute session. Includes one 30-day progress review. The target is under one week once the complete agreed data pack is available; missing or delayed information can affect the date.
Tell me what is happening in the business and I will explain the scope and fee before any work begins.
You know how your properties perform. Do you know who is actually booking them?
This review starts with the properties you want answers about. I bring together the guest and booking information already spread across your systems, then work through who stays, why they book, what they value, where expectations differ from reality and which patterns deserve action.
Best for Questions about selected properties, guest expectations and recurring patterns.
We will agree the useful sources together. Every source below is optional and depends on what you have available.
PMS booking data
Pre-arrival information and reasons for travel
Reviews and guest communications
Complaints and support interactions
Length of stay and booking lead time
Party composition and booking channel
Direct and repeat booking behaviour
ChargeAutomation or comparable data
Other relevant information you already hold
What I am looking for
I separate repeated patterns from isolated complaints, then connect the useful findings to the properties and decisions they affect.
Things guests repeatedly value
Questions that keep appearing
Expectation mismatches
Property or product problems
Operational or process failures
Commercial opportunities worth exploring
Guest Intelligence Profile
An evidence-backed view of the meaningful guest groups using the selected properties, including their behaviour, needs, reasons for booking and recurring friction.
Property Opportunity Matrix
Important findings connected to the properties affected, the evidence behind them, their implications and their priority.
Prioritised Recommendations
Clear decisions to consider across the property, amenities, listing, communication, operation and commercial strategy.
Representative Listing Optimisation
Where appropriate, I will fully optimise up to three representative listings or property types using what the review has uncovered. Portfolio-wide listing work can be scoped separately.
Delivery approach Agree the properties and evidence, investigate the patterns, then work through the findings together. Timing is agreed around the data and scope.
A clear scope from the start
The review includes the agreed analysis, findings, recommendations and client-specific deliverables. It does not automatically include portfolio-wide listing rewrites, ongoing revenue management, guest messaging, PMS administration or implementation of every recommendation. Any additional implementation work is agreed separately.
Stay Advisory’s internal methods, prompts, scoring logic and reusable tools remain proprietary unless an engagement explicitly says otherwise.
Have a group of properties you want to understand properly? Tell me what has been bothering you and we will work out a sensible starting point.
Choose one recurring operational problem and improve it together, using your existing systems. A focused, hands-on engagement for short-let operators of any size.
One clearly agreed workflow
Process improvements, relevant SOPs and checklists, clearer information, simple automation where feasible, and testing of the agreed changes.
Implementation and follow-up
Two calls per week during implementation, up to one hour each, and up to two fortnightly follow-up calls of up to one hour each. Review real use and refine the workflow.
One practical improvement, tailored to your existing systems.
Not every useful question fits neatly into a package.
These are the main ways I work with STR businesses, but they are not the only possible starting points. If there’s something specific you’re trying to understand, improve or get right, let’s talk about it.
I’ll understand the problem first, then explain what a sensible scope and fee could look like.
You know the business could be working better, though the biggest opportunities are still unclear. Several areas feel connected and you want someone independent to look across the operation and help you prioritise.
Guest Intelligence may suit you if...
Particular properties need a closer look, performance varies across the portfolio, or the same guest questions and complaints keep appearing. You have plenty of information but want more useful answers from it.
The Sprint may suit you if...
One recurring workflow needs practical attention. You want to simplify a process, organise information or make better use of existing systems, with hands-on implementation rather than analysis alone.
Still not sure? That is completely fine. Tell me what is going on and we can work out which starting point makes sense.
Let’s talk it through
Unsure where your problem fits?
Book a call and tell me what is happening. If I do not think one of these packages is the right answer, I will tell you.